Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand, pronounced the same way around the world, and has a rugged feel about it. At that time, Diesel was also considered an alternative energy so it was representative of an alternative taste in casual wear. An international team of talented designers and staff established a reputation for innovative marketing.
Diesel Uber Chief DZ7373
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Retail price: €. 379
- Quartz four time zones
- Gender: Gents
- Plated Stainless Steel bracelet and case, mineral glass
- WR 100mt
- Measures: case 56x14mm, bracelet 19cm x 28mm
Prices VAT excluded
5 in stock