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Retail price: €. 280
- Swiss Ronda 7512 quartzanalogue
- stainless steel band and case, mineral glass
- WR 30mt
- Measures: case 27x7mm, bracelet 18cm x 27mm
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For 65 years, alfex has worked to stand out on the watchmaking landscape through a strong focus on design, respect for the criteria of swiss quality, and mid-range pricing. An in-house design team makes this combination possible, in order to continue to follow today the vision of its founder, ferdinand gindraux. in 1948, gindraux created the company with the goal of creating a brand that would revolutionise the traditional conception of timepieces. Design was immediately chosen as a priority, a choice that would lead the ticino-based brand to win a number of international awards: the ‘red dot award’, presented by design zentrum of hamburg, for which alfex is also competing this year, and the ‘good design award’, presented by the chicago anthenaeum museum of architecture and design for the product with the most innovative graphics and design. In 2013, thanks to the work of marcus weber, company ceo and majority shareholder, alfex is celebrating its 65th anniversary and launching a new brand repositioning strategy, focussing strongly on design, the brand’s heart and soul.